{"id":169,"date":"2026-11-03T04:46:33","date_gmt":"2026-11-03T04:46:33","guid":{"rendered":"https:\/\/perspectivemedia.agency\/blog\/?p=169"},"modified":"2026-11-03T07:28:04","modified_gmt":"2026-11-03T07:28:04","slug":"performance-max-for-lead-generation","status":"publish","type":"post","link":"https:\/\/perspectivemedia.agency\/blog\/performance-max-for-lead-generation\/","title":{"rendered":"Performance Max for Lead Generation: Asset Group Structure That Works"},"content":{"rendered":"<p>Performance Max for lead generation is one of the most misunderstood campaign types in Google Ads. Hand it one broad asset group and vague conversion goals, and it will spend your budget on the easiest &#8220;leads&#8221; it can find: price shoppers, job seekers, accidental form fills. Structure it deliberately \u2014 segmented asset groups, tight audience signals, bulletproof conversion tracking, real guardrails \u2014 and PMax becomes a genuine lead machine across Search, YouTube, Display, Discover, Gmail and Maps.<\/p>\n<p>Here is the asset group structure that separates PMax campaigns producing qualified leads from the ones burning budget on junk clicks.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/perspectivemedia.agency\/blog\/performance-max-for-lead-generation\/#Why_Most_PMax_Campaigns_Produce_Junk_Clicks\" >Why Most PMax Campaigns Produce Junk Clicks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/perspectivemedia.agency\/blog\/performance-max-for-lead-generation\/#Performance_Max_for_Lead_Generation_Why_Asset_Groups_Are_the_Control_Layer\" >Performance Max for Lead Generation: Why Asset Groups Are the Control Layer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/perspectivemedia.agency\/blog\/performance-max-for-lead-generation\/#How_to_Segment_Asset_Groups_for_Lead_Quality\" >How to Segment Asset Groups for Lead Quality<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/perspectivemedia.agency\/blog\/performance-max-for-lead-generation\/#Segment_by_Offer_or_Service_Line\" >Segment by Offer or Service Line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/perspectivemedia.agency\/blog\/performance-max-for-lead-generation\/#Segment_by_Buyer_Intent\" >Segment by Buyer Intent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/perspectivemedia.agency\/blog\/performance-max-for-lead-generation\/#Use_Feed-Only_Asset_Groups_Where_They_Fit\" >Use Feed-Only Asset Groups Where They Fit<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/perspectivemedia.agency\/blog\/performance-max-for-lead-generation\/#Audience_Signals_That_Guide_Performance_Max_for_Lead_Generation\" >Audience Signals That Guide Performance Max for Lead Generation<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/perspectivemedia.agency\/blog\/performance-max-for-lead-generation\/#Start_With_First-Party_Data\" >Start With First-Party Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/perspectivemedia.agency\/blog\/performance-max-for-lead-generation\/#Add_Search_Themes\" >Add Search Themes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/perspectivemedia.agency\/blog\/performance-max-for-lead-generation\/#Layer_Intent_Audiences\" >Layer Intent Audiences<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/perspectivemedia.agency\/blog\/performance-max-for-lead-generation\/#Conversion_Tracking_The_Non-Negotiable_Foundation\" >Conversion Tracking: The Non-Negotiable Foundation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/perspectivemedia.agency\/blog\/performance-max-for-lead-generation\/#Guardrails_That_Protect_Lead_Quality\" >Guardrails That Protect Lead Quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/perspectivemedia.agency\/blog\/performance-max-for-lead-generation\/#Reading_the_Signals_Asset_Reporting_and_Performance_Planner\" >Reading the Signals: Asset Reporting and Performance Planner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/perspectivemedia.agency\/blog\/performance-max-for-lead-generation\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/perspectivemedia.agency\/blog\/performance-max-for-lead-generation\/#How_many_asset_groups_should_a_lead-gen_PMax_campaign_have\" >How many asset groups should a lead-gen PMax campaign have?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/perspectivemedia.agency\/blog\/performance-max-for-lead-generation\/#Should_I_use_tCPA_or_maximise_conversions_for_Performance_Max_lead_generation\" >Should I use tCPA or maximise conversions for Performance Max lead generation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/perspectivemedia.agency\/blog\/performance-max-for-lead-generation\/#Why_is_my_Performance_Max_campaign_generating_unqualified_leads\" >Why is my Performance Max campaign generating unqualified leads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/perspectivemedia.agency\/blog\/performance-max-for-lead-generation\/#Do_audience_signals_restrict_who_can_see_my_ads\" >Do audience signals restrict who can see my ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/perspectivemedia.agency\/blog\/performance-max-for-lead-generation\/#Can_Performance_Max_and_Search_campaigns_run_together\" >Can Performance Max and Search campaigns run together?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/perspectivemedia.agency\/blog\/performance-max-for-lead-generation\/#Get_Your_PMax_Campaigns_Producing_Qualified_Leads\" >Get Your PMax Campaigns Producing Qualified Leads<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Most_PMax_Campaigns_Produce_Junk_Clicks\"><\/span>Why Most PMax Campaigns Produce Junk Clicks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>PMax optimises relentlessly toward whatever you define as a conversion. If &#8220;lead&#8221; means any form submit, Google finds you thousands at a marvellous CPA \u2014 and your sales team discovers none of them can buy.<\/p>\n<p>Three structural mistakes cause most of the damage: <strong>one asset group for everything<\/strong> (the AI cannot tell a high-value buyer from a browser), <strong>weak conversion definitions<\/strong> (every form submit counted equally), and <strong>no guardrails<\/strong> (brand terms and irrelevant queries teaching the learning period the wrong lessons).<\/p>\n<p>Unlike keyword-based Search, you cannot see every query or placement in PMax, so the structure you build up front does the targeting work.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Performance_Max_for_Lead_Generation_Why_Asset_Groups_Are_the_Control_Layer\"><\/span>Performance Max for Lead Generation: Why Asset Groups Are the Control Layer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An asset group is a collection of creatives \u2014 headlines, descriptions, images, logos, videos and a final URL \u2014 centred on a theme or target audience. Google AI mixes and matches these assets across all inventory, and you can run multiple asset groups per campaign, each with different themes, final URLs and audience signals. Google&#8217;s own <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724817\" target=\"_blank\" rel=\"noopener\">Performance Max overview<\/a> confirms this is how the system is meant to be built.<\/p>\n<p>For lead gen, take that advice literally: <strong>each asset group should represent one distinct proposition<\/strong> \u2014 one service, one landing page, one intent level. That keeps creative and landing page tightly relevant (lifting ad strength and conversion rates), lets you attach different audience signals per proposition, and makes performance readable: the asset report shows which proposition drives qualified leads and which produces junk.<\/p>\n<p>For Performance Max lead gen, asset group segmentation is not admin. It is the targeting system.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Segment_Asset_Groups_for_Lead_Quality\"><\/span>How to Segment Asset Groups for Lead Quality<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Segment_by_Offer_or_Service_Line\"><\/span>Segment by Offer or Service Line<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One asset group per core service, each with its own landing page. A law firm should run three asset groups \u2014 family law, corporate, personal injury \u2014 each with bespoke headlines, imagery and final URL. Ads read more relevantly, landing pages convert better, and the algorithm learns what a <em>good<\/em> lead looks like for each offer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Segment_by_Buyer_Intent\"><\/span>Segment by Buyer Intent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Split by decision-journey stage. High-intent offers (&#8220;free consultation&#8221;, &#8220;get a quote&#8221;) get their own asset group with conversion-focused creative and tighter signals. Awareness content (guides, webinars) goes in a separate group with a different conversion action and lower bid target.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_Feed-Only_Asset_Groups_Where_They_Fit\"><\/span>Use Feed-Only Asset Groups Where They Fit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With a product or services feed attached, a listing group inside the asset group decides which feed items the campaign promotes. For multi-location clinics, course providers or property firms, feed-driven asset groups let PMax match queries to the right offer at a scale no manual structure can match.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Audience_Signals_That_Guide_Performance_Max_for_Lead_Generation\"><\/span>Audience Signals That Guide Performance Max for Lead Generation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Audience signals do not restrict who sees your ads \u2014 they guide the AI during learning, accelerating it toward people who look like your best customers. For Performance Max for lead generation, signals are one of the strongest quality levers you have.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Start_With_First-Party_Data\"><\/span>Start With First-Party Data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Upload customer lists as data segments: past converters, closed-won customers, high-value clients. Then import <em>qualified<\/em> leads and closed revenue back via offline conversion imports, so the model learns to value pipeline and revenue \u2014 not raw form fills.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Add_Search_Themes\"><\/span>Add Search Themes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Search themes carry the same priority as phrase and broad match keywords, and they are your main way to steer PMax toward high-value intent. Add the queries your best leads type \u2014 &#8220;commercial solar installer london&#8221;, not &#8220;solar energy&#8221;.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Layer_Intent_Audiences\"><\/span>Layer Intent Audiences<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Add custom segments built from competitor URLs and high-intent terms, plus relevant in-market audiences, as signals on each asset group. These are starting points, not fences \u2014 PMax expands beyond them as it learns, which is exactly why your conversion data matters more than restrictive signals.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conversion_Tracking_The_Non-Negotiable_Foundation\"><\/span>Conversion Tracking: The Non-Negotiable Foundation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>No asset group structure saves a PMax campaign with shallow tracking:<\/p>\n<ul>\n<li><strong>Enhanced conversions<\/strong> \u2014 hashed first-party data recovers otherwise-lost attribution.<\/li>\n<li><strong>Primary vs secondary conversions<\/strong> \u2014 your primary action must be the qualified lead event; page views and downloads stay secondary. Our <a href=\"https:\/\/perspectivemedia.agency\/blog\/google-ads-conversion-tracking-gtm-ga4\/\">conversion tracking setup guide<\/a> covers the GTM and GA4 implementation.<\/li>\n<li><strong>Offline conversion imports<\/strong> \u2014 push qualified-lead and closed-won data back. The highest-impact move for lead quality: the algorithm optimises for buyers, not form-fillers.<\/li>\n<li><strong>Value-based bidding<\/strong> \u2014 with conversion values in place, move from tCPA to maximise conversion value with a tROAS target. tCPA optimises for <em>cheap<\/em> leads; tROAS optimises for <em>valuable<\/em> ones.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Guardrails_That_Protect_Lead_Quality\"><\/span>Guardrails That Protect Lead Quality<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Brand exclusions<\/strong> \u2014 keep branded searches in dedicated Search campaigns. Letting PMax soak up brand demand teaches it nothing about new customers.<\/li>\n<li><strong>Account-level negative keywords<\/strong> \u2014 block jobs, careers, free, DIY, login and competitor support terms at account level; keep expanding from search term insights.<\/li>\n<li><strong>Final URL expansion<\/strong> \u2014 when on, Google can replace your final URL and auto-generate headlines. Leave it on only with a tightly structured site; otherwise switch it off.<\/li>\n<li><strong>Location settings<\/strong> \u2014 target people <em>in<\/em> your service areas, not merely interested in them.<\/li>\n<\/ul>\n<p>Pair these with exact-match Search campaigns for your highest-intent keywords. Google&#8217;s newer <a href=\"https:\/\/perspectivemedia.agency\/blog\/google-ai-max-for-search-campaigns\/\">AI Max for Search campaigns<\/a> can extend Search coverage without handing full control to PMax.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reading_the_Signals_Asset_Reporting_and_Performance_Planner\"><\/span>Reading the Signals: Asset Reporting and Performance Planner<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The asset report is your diagnostic dashboard: it lists every asset in your PMax campaign and lets you compare performance across them, as Google&#8217;s <a href=\"https:\/\/support.google.com\/google-ads\/answer\/10724748\" target=\"_blank\" rel=\"noopener\">guide to how asset groups work<\/a> explains. You see which headlines, images and videos associate with real leads \u2014 and which creative attracts clicks that never convert.<\/p>\n<p>The insights page goes deeper: search themes performance, audience insights and surfaced search-term insights show the demand the campaign actually captures. Junk usually shows here first \u2014 irrelevant themes, misaligned audiences, creative that over-promises versus the landing page.<\/p>\n<p>Before scaling, use Performance Planner to forecast budget changes. PMax needs stable budgets to exit learning cleanly; yo-yoing spend resets learning and invites the algorithm to chase cheap, low-quality conversions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"How_many_asset_groups_should_a_lead-gen_PMax_campaign_have\"><\/span>How many asset groups should a lead-gen PMax campaign have?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One per core service or offer, each with its own landing page \u2014 typically two to five. Fewer loses differentiation; many more fragments the conversion data the AI needs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Should_I_use_tCPA_or_maximise_conversions_for_Performance_Max_lead_generation\"><\/span>Should I use tCPA or maximise conversions for Performance Max lead generation?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Start with maximise conversions (no target) until you have 30+ conversions in 30 days, then add a tCPA target. With offline qualified-lead or revenue imports, graduate to maximise conversion value with tROAS \u2014 it optimises for lead quality and revenue, not cheap form fills.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_is_my_Performance_Max_campaign_generating_unqualified_leads\"><\/span>Why is my Performance Max campaign generating unqualified leads?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Almost always one of four causes: the primary conversion counts low-intent events, asset groups mix offers and intents, audience signals are too broad or lack first-party data, or there are no negative keywords and brand exclusions. Audit in that order \u2014 no structure fixes bad measurement.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_audience_signals_restrict_who_can_see_my_ads\"><\/span>Do audience signals restrict who can see my ads?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No. Signals guide the AI&#8217;s learning but do not limit delivery \u2014 Google expands beyond them to find converters. Treat them as a starting point that shortens learning, not as targeting fences. Strong conversion data matters more than restrictive signals.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_Performance_Max_and_Search_campaigns_run_together\"><\/span>Can Performance Max and Search campaigns run together?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes \u2014 and for lead gen they should. Run exact-match Search for your highest-intent keywords (Search takes priority over PMax on exact matches) and let PMax discover incremental demand elsewhere; see our <a href=\"https:\/\/perspectivemedia.agency\/blog\/search-ads-vs-performance-max\/\">Search Ads vs Performance Max comparison<\/a> for how the two work side by side. Exclude core Search keywords in PMax where overlap would waste spend.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Get_Your_PMax_Campaigns_Producing_Qualified_Leads\"><\/span>Get Your PMax Campaigns Producing Qualified Leads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>PMax rewards advertisers who give it structure: segmented asset groups, first-party audience signals, rigorous tracking with offline imports, and firm guardrails on brand, negatives and landing pages. Get those right and PMax stops being a black box that spends budget \u2014 and starts being the most efficient lead engine in your Google Ads account.<\/p>\n<p>At Perspective Media, Google Ads is one of our core services \u2014 we build and manage PMax campaigns for lead-generation businesses that need pipeline, not vanity metrics. If your campaigns are producing leads your sales team cannot close, <a href=\"https:\/\/perspectivemedia.agency\/blog\/google-ads-agency-uk\/\">talk to our Google Ads team<\/a> about an audit of your structure, tracking and bidding setup.<\/p>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"How many asset groups should a lead-gen PMax campaign have?\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"One per core service or offer, each with its own landing page \u2014 typically two to five. 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Run exact-match Search for your highest-intent keywords (Search takes priority over PMax on exact matches) and let PMax discover incremental demand elsewhere; see our Search Ads vs Performance Max comparison for how the two work side by side. Exclude core Search keywords in PMax where overlap would waste spend.\"\n      }\n    }\n  ]\n}\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Performance Max for lead generation is one of the most misunderstood campaign types in Google Ads. Hand it one broad asset group and vague&hellip;<\/p>\n","protected":false},"author":1,"featured_media":172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-engine-marketing"],"_links":{"self":[{"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/posts\/169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/comments?post=169"}],"version-history":[{"count":1,"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/posts\/169\/revisions"}],"predecessor-version":[{"id":171,"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/posts\/169\/revisions\/171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/media\/172"}],"wp:attachment":[{"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/media?parent=169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/categories?post=169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/tags?post=169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}