{"id":53,"date":"2026-10-14T04:22:30","date_gmt":"2026-10-14T04:22:30","guid":{"rendered":"https:\/\/perspectivemedia.agency\/blog\/?p=53"},"modified":"2026-10-14T11:13:17","modified_gmt":"2026-10-14T11:13:17","slug":"service-area-business-google-profile-setup","status":"publish","type":"post","link":"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/","title":{"rendered":"Service Area Business Google Profile Setup: Hide Your Address, Keep Your Rankings"},"content":{"rendered":"<p>If you run a plumbing, electrical, cleaning, or landscaping business from home, your Google Business Profile poses an awkward question: must you publish your home address to show up on Google Maps? The answer is no. A service area business Google Profile lets you hide your address entirely and show the areas you serve instead \u2014 and set up correctly, it costs you nothing in visibility.<\/p>\n<p>This guide covers how to set up a service area business Google Profile without showing your address, how to choose your service areas, and the mistakes that quietly cap rankings.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/#What_a_Service_Area_Business_Google_Profile_Is\" >What a Service Area Business Google Profile Is<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/#Why_Hiding_Your_Address_Is_the_Right_Call\" >Why Hiding Your Address Is the Right Call<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/#Service_Area_Business_Google_Profile_Setup_Step_by_Step\" >Service Area Business Google Profile Setup: Step by Step<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/#Step_1_Start_in_your_Business_Profile_dashboard\" >Step 1: Start in your Business Profile dashboard<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/#Step_2_Declare_the_business_as_a_service-area_business\" >Step 2: Declare the business as a service-area business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/#Step_3_Hide_your_address\" >Step 3: Hide your address<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/#Step_4_Set_your_service_areas\" >Step 4: Set your service areas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/#Step_5_Complete_the_rest_of_the_profile\" >Step 5: Complete the rest of the profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/#Step_6_Verify\" >Step 6: Verify<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/#How_to_Choose_Your_Service_Areas\" >How to Choose Your Service Areas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/#Service_Area_Business_Google_Profile_Mistakes_to_Avoid\" >Service Area Business Google Profile Mistakes to Avoid<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/#Showing_an_address_and_a_service_area_at_the_same_time\" >Showing an address and a service area at the same time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/#Claiming_areas_you_dont_serve\" >Claiming areas you don&#8217;t serve<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/#Using_a_virtual_office_coworking_space_or_PO_box_as_your_address\" >Using a virtual office, coworking space, or PO box as your address<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/#Keyword-stuffing_the_business_name\" >Keyword-stuffing the business name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/#Setting_it_up_once_and_forgetting_it\" >Setting it up once and forgetting it<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/#What_Changes_When_You_Hide_Your_Address\" >What Changes When You Hide Your Address<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/#FAQs_About_Service_Area_Business_Google_Profiles\" >FAQs About Service Area Business Google Profiles<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/#Can_customers_still_find_me_on_Google_Maps_without_an_address\" >Can customers still find me on Google Maps without an address?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/#Do_I_need_an_office_to_have_a_Google_Business_Profile\" >Do I need an office to have a Google Business Profile?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/#Can_I_show_my_address_later_if_I_open_a_shop\" >Can I show my address later if I open a shop?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/#What_if_Google_keeps_showing_my_address_after_I_hide_it\" >What if Google keeps showing my address after I hide it?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/#The_Bottom_Line\" >The Bottom Line<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_a_Service_Area_Business_Google_Profile_Is\"><\/span>What a Service Area Business Google Profile Is<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A service-area business (SAB) serves customers at their locations rather than at its own premises. Plumbers, electricians, HVAC technicians, mobile detailers, and house cleaners are classic examples: the customer never visits you, you visit them.<\/p>\n<p>Google gives these businesses a specific profile type. Instead of a street address and a map pin at your door, an SAB profile shows the areas you serve \u2014 cities, neighbourhoods, or a radius around your base. Phone, hours, reviews, photos, and services all still appear, and customers can still call and message you. The only thing missing is the one detail you never wanted public: your home address.<\/p>\n<p>This matters for more than privacy. <a href=\"https:\/\/support.google.com\/business\/answer\/3038177\" target=\"_blank\" rel=\"noopener\">Google&#8217;s business guidelines<\/a> require businesses that don&#8217;t serve customers at their address to hide it \u2014 listing a home address as a customer-facing location is misrepresentation, and misrepresentation is one of the fastest routes to a suspended profile.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Hiding_Your_Address_Is_the_Right_Call\"><\/span>Why Hiding Your Address Is the Right Call<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Three reasons make the service-area setup right for trades and mobile services.<\/p>\n<p>First, privacy and safety. Your home address on a public listing invites walk-ins at dinner time, junk mail, and worse. You didn&#8217;t start a business to publish your home to the internet.<\/p>\n<p>Second, accuracy. Customers searching for a plumber want to know one thing: will you come to them? A service-area listing answers that directly; a home address answers a question nobody asked.<\/p>\n<p>Third, compliance. Google&#8217;s rules are explicit: if customers don&#8217;t come to you, your address stays hidden \u2014 and profiles set up this way avoid the suspensions that catch businesses listing a home address or virtual office as a storefront.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Service_Area_Business_Google_Profile_Setup_Step_by_Step\"><\/span>Service Area Business Google Profile Setup: Step by Step<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here is the exact setup sequence, whether you are creating a new profile or converting an existing one.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Start_in_your_Business_Profile_dashboard\"><\/span>Step 1: Start in your Business Profile dashboard<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Create or claim your profile. Enter your real business name \u2014 exactly as it appears on your signage and paperwork \u2014 and choose the category matching your main revenue line. Our <a href=\"https:\/\/perspectivemedia.agency\/blog\/google-business-profile-categories-guide\/\">GBP categories guide<\/a> covers picking a primary category that won&#8217;t cap your visibility.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Declare_the_business_as_a_service-area_business\"><\/span>Step 2: Declare the business as a service-area business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>During setup, Google asks whether you serve customers at your business address or at their locations. Choose the service-area option \u2014 &#8220;I deliver goods and services to my customers.&#8221; This setting makes the rest of the setup work.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Hide_your_address\"><\/span>Step 3: Hide your address<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Choosing the service-area option gives you the address-visibility control \u2014 make sure the address is set to hidden. If you&#8217;re converting an existing profile, go to Edit profile \u2192 Location and turn off &#8220;Show business address to customers,&#8221; then verify the public view: the address should be gone from both Search and Maps.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Set_your_service_areas\"><\/span>Step 4: Set your service areas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Add the areas you genuinely serve: up to 20 named areas \u2014 cities, towns, districts, or postal areas \u2014 or a radius around your base. Be honest and specific: list the places your vans actually go, not the whole country. Claiming territory you never visit dilutes the areas you do serve.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Complete_the_rest_of_the_profile\"><\/span>Step 5: Complete the rest of the profile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Fill in everything else as for any profile: phone, hours, website, services with descriptions, business description, and photos of real work, your team, and your vans. A bare profile looks untrustworthy \u2014 and trust is the currency of local search. The full checklist in our <a href=\"https:\/\/perspectivemedia.agency\/blog\/google-business-profile-optimization-checklist\/\">2026 GBP optimization guide<\/a> applies here in full.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_6_Verify\"><\/span>Step 6: Verify<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google may ask you to verify by postcard, phone, email, or video. Video verification is increasingly common for service-area businesses: you&#8217;ll typically show your vehicle, tools, or paperwork proving you operate where you claim. Verify promptly \u2014 an unverified profile won&#8217;t show in the map pack at all.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Choose_Your_Service_Areas\"><\/span>How to Choose Your Service Areas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Service areas deserve more thought than most businesses give them \u2014 they shape which local searches you can win.<\/p>\n<p><strong>Start from your real travel pattern.<\/strong> Pull your last three months of jobs and list where they actually happened \u2014 those locations are your core service area. If 90% of your work is within 25 miles of home, a 50-mile claim is fiction, and it gets found out when a customer 45 miles away calls and you decline the job.<\/p>\n<p><strong>Prefer named areas over a giant radius.<\/strong> A radius can include places you never serve and exclude nearby towns just outside the circle; named cities and districts describe your true coverage precisely and match how customers search (&#8220;plumber in [town]&#8221;).<\/p>\n<p><strong>Don&#8217;t overclaim to chase volume.<\/strong> Twenty service areas is a maximum, not a target. Five to ten honest areas you serve well will outperform a bloated list, because your reviews, photos, and content all reinforce the same geography.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Service_Area_Business_Google_Profile_Mistakes_to_Avoid\"><\/span>Service Area Business Google Profile Mistakes to Avoid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The most common errors:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Showing_an_address_and_a_service_area_at_the_same_time\"><\/span>Showing an address and a service area at the same time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A profile displaying a street address <em>and<\/em> claiming a service area sends Google contradictory signals. Pick one model: for a true SAB, the address stays hidden.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Claiming_areas_you_dont_serve\"><\/span>Claiming areas you don&#8217;t serve<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Listing a city where you have no jobs, no reviews mentioning it, and no content about it doesn&#8217;t win you searches there \u2014 it weakens the relevance of the places you do serve. <a href=\"https:\/\/support.google.com\/business\/answer\/7091\" target=\"_blank\" rel=\"noopener\">How Google ranks local results<\/a> confirms relevance to the search is a core ranking factor, and a fabricated service area contributes nothing to it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Using_a_virtual_office_coworking_space_or_PO_box_as_your_address\"><\/span>Using a virtual office, coworking space, or PO box as your address<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A mailing address presented as a physical location is misrepresentation \u2014 and one of the most common suspension triggers for service businesses. If you don&#8217;t serve customers at an address, hide it; don&#8217;t rent a fake one.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keyword-stuffing_the_business_name\"><\/span>Keyword-stuffing the business name<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#8220;Best Emergency Plumber 24\/7 London&#8221; is not a business name, and Google knows it. Use your real, legal name \u2014 keywords belong in your services and description, not bolted onto your name.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Setting_it_up_once_and_forgetting_it\"><\/span>Setting it up once and forgetting it<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SAB profiles need the same maintenance as any profile: fresh photos, review responses, and a quarterly check that the address is still hidden. Google occasionally applies automated edits \u2014 including re-showing an address \u2014 so check the public view after any &#8220;profile updated&#8221; notification.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Changes_When_You_Hide_Your_Address\"><\/span>What Changes When You Hide Your Address<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The most common worry: hiding your address will hurt rankings. It won&#8217;t \u2014 set up as a genuine service-area business, Google ranks your profile on relevance, reviews, and service-area coverage, not on a public pin.<\/p>\n<p>What changes is interaction: no &#8220;Directions&#8221; button to your front door, because the job happens at their address. Calls, messages, quote requests, and website clicks all work as before.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs_About_Service_Area_Business_Google_Profiles\"><\/span>FAQs About Service Area Business Google Profiles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Can_customers_still_find_me_on_Google_Maps_without_an_address\"><\/span>Can customers still find me on Google Maps without an address?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. Your profile still appears in Maps results for searches in your service areas, and customers can call or message you from it \u2014 they just won&#8217;t see a pin on your house.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_I_need_an_office_to_have_a_Google_Business_Profile\"><\/span>Do I need an office to have a Google Business Profile?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No. A service-area business Google Profile is designed for exactly this \u2014 businesses run from home, from a van, or from a workshop customers never visit.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_I_show_my_address_later_if_I_open_a_shop\"><\/span>Can I show my address later if I open a shop?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. If you open premises customers genuinely visit, switch the profile to a storefront model and show the address \u2014 Google may ask you to re-verify.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_if_Google_keeps_showing_my_address_after_I_hide_it\"><\/span>What if Google keeps showing my address after I hide it?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Check the location settings first \u2014 the &#8220;show address&#8221; toggle is the usual culprit. If it&#8217;s off and the address still appears, it may come from a duplicate listing or a third-party data source; merge duplicates and correct the source.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Bottom_Line\"><\/span>The Bottom Line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A service area business Google Profile gives you both: full visibility in the searches that bring you work, with your home address kept private. Set it up honestly \u2014 real name, hidden address, service areas you actually cover \u2014 and check it quarterly.<\/p>\n<p>If you&#8217;d like a professional to handle the whole profile, our <a href=\"https:\/\/perspectivemedia.agency\/services\/local-seo\/\">local SEO team<\/a> does this for service businesses every day \u2014 <a href=\"https:\/\/perspectivemedia.agency\">get in touch<\/a> and we&#8217;ll take a look at yours.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you run a plumbing, electrical, cleaning, or landscaping business from home, your Google Business Profile poses an awkward question: must you publish your&hellip;<\/p>\n","protected":false},"author":1,"featured_media":57,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-53","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"_links":{"self":[{"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/posts\/53","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":1,"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/posts\/53\/revisions"}],"predecessor-version":[{"id":55,"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/posts\/53\/revisions\/55"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/media\/57"}],"wp:attachment":[{"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/media?parent=53"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/categories?post=53"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/tags?post=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}