{"id":65,"date":"2026-10-15T04:16:56","date_gmt":"2026-10-15T04:16:56","guid":{"rendered":"https:\/\/perspectivemedia.agency\/blog\/?p=65"},"modified":"2026-10-15T08:35:49","modified_gmt":"2026-10-15T08:35:49","slug":"nap-consistency-local-seo","status":"publish","type":"post","link":"https:\/\/perspectivemedia.agency\/blog\/nap-consistency-local-seo\/","title":{"rendered":"NAP Consistency: Why Your Citations Are Quietly Hurting Your Rankings"},"content":{"rendered":"<p>Your business name, address, and phone number appear on dozens of websites: Google, Apple Maps, Bing, Yelp, Facebook, industry directories, and data aggregators you&#8217;ve never heard of. When those listings disagree, Google loses confidence in your business details \u2014 and that shows up as lower map-pack visibility most businesses never trace back to the cause.<\/p>\n<p>This is the problem of NAP consistency in local SEO: keeping your name, address, and phone number identical everywhere the internet lists your business. It sounds like admin work, but it&#8217;s one of the highest-leverage local ranking factors a small business can fix \u2014 almost everyone has drift, and the fix is systematic.<\/p>\n<p>This guide explains what NAP drift looks like, how to audit it, and the exact order to fix your citations so the work moves rankings.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/perspectivemedia.agency\/blog\/nap-consistency-local-seo\/#What_NAP_Consistency_Means_in_Local_SEO\" >What NAP Consistency Means in Local SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/perspectivemedia.agency\/blog\/nap-consistency-local-seo\/#What_NAP_Drift_Actually_Looks_Like\" >What NAP Drift Actually Looks Like<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/perspectivemedia.agency\/blog\/nap-consistency-local-seo\/#The_five_most_common_drift_sources\" >The five most common drift sources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/perspectivemedia.agency\/blog\/nap-consistency-local-seo\/#Why_drift_happens_even_when_you_never_changed_anything\" >Why drift happens even when you never changed anything<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/perspectivemedia.agency\/blog\/nap-consistency-local-seo\/#How_to_Audit_Your_NAP_Consistency\" >How to Audit Your NAP Consistency<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/perspectivemedia.agency\/blog\/nap-consistency-local-seo\/#Step_1_Define_your_canonical_NAP\" >Step 1: Define your canonical NAP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/perspectivemedia.agency\/blog\/nap-consistency-local-seo\/#Step_2_Check_the_big_aggregators_first\" >Step 2: Check the big aggregators first<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/perspectivemedia.agency\/blog\/nap-consistency-local-seo\/#Step_3_Check_the_directories_that_actually_rank\" >Step 3: Check the directories that actually rank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/perspectivemedia.agency\/blog\/nap-consistency-local-seo\/#Step_4_Scan_the_long_tail\" >Step 4: Scan the long tail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/perspectivemedia.agency\/blog\/nap-consistency-local-seo\/#Step_5_Score_and_prioritize\" >Step 5: Score and prioritize<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/perspectivemedia.agency\/blog\/nap-consistency-local-seo\/#The_Fix_Order_That_Actually_Matters\" >The Fix Order That Actually Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/perspectivemedia.agency\/blog\/nap-consistency-local-seo\/#NAP_Consistency_Mistakes_That_Keep_Hurting_Rankings\" >NAP Consistency Mistakes That Keep Hurting Rankings<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/perspectivemedia.agency\/blog\/nap-consistency-local-seo\/#Fixing_directories_before_fixing_the_website\" >Fixing directories before fixing the website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/perspectivemedia.agency\/blog\/nap-consistency-local-seo\/#Letting_tracking_numbers_leak_into_citations\" >Letting tracking numbers leak into citations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/perspectivemedia.agency\/blog\/nap-consistency-local-seo\/#Keyword-stuffing_the_business_name_across_directories\" >Keyword-stuffing the business name across directories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/perspectivemedia.agency\/blog\/nap-consistency-local-seo\/#Ignoring_duplicates_instead_of_merging_them\" >Ignoring duplicates instead of merging them<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/perspectivemedia.agency\/blog\/nap-consistency-local-seo\/#FAQs_About_NAP_Consistency\" >FAQs About NAP Consistency<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/perspectivemedia.agency\/blog\/nap-consistency-local-seo\/#Does_NAP_consistency_still_matter_in_2026\" >Does NAP consistency still matter in 2026?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/perspectivemedia.agency\/blog\/nap-consistency-local-seo\/#Should_my_phone_number_be_identical_everywhere\" >Should my phone number be identical everywhere?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/perspectivemedia.agency\/blog\/nap-consistency-local-seo\/#How_long_does_a_citation_cleanup_take_to_affect_rankings\" >How long does a citation cleanup take to affect rankings?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/perspectivemedia.agency\/blog\/nap-consistency-local-seo\/#Stop_Losing_Rankings_to_Bad_Data\" >Stop Losing Rankings to Bad Data<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_NAP_Consistency_Means_in_Local_SEO\"><\/span>What NAP Consistency Means in Local SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>NAP stands for <strong>Name, Address, Phone<\/strong> \u2014 the three facts that identify a local business across the web. NAP consistency means those three facts appear identically on your website, your Google Business Profile, and every citation (directory listing) that mentions your business.<\/p>\n<p>Google uses citations to verify that your business is real and located where you claim. <a href=\"https:\/\/support.google.com\/business\/answer\/7091\" target=\"_blank\" rel=\"noopener\">How Google ranks local results<\/a> confirms that relevance, distance, and prominence decide local rankings \u2014 and consistent citations feed directly into prominence and trust. When ten sources agree on your details and three disagree, Google has to guess which version is right. Businesses that force Google to guess rank below businesses Google is sure about. Apple Maps, Bing, and voice assistants draw on the same citation ecosystem, so one cleanup improves visibility across all of them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_NAP_Drift_Actually_Looks_Like\"><\/span>What NAP Drift Actually Looks Like<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>NAP drift is the slow accumulation of small inconsistencies. Few businesses create it deliberately; it builds up through moves, rebrands, staff changes, and automated data copying. Here is what it typically looks like in the wild:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_five_most_common_drift_sources\"><\/span>The five most common drift sources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>Old addresses that never died.<\/strong> You moved premises in 2022, updated Google, and forgot the forty directories that still show the old street. Those listings don&#8217;t expire on their own.<\/li>\n<li><strong>Suite and unit numbers.<\/strong> &#8220;Suite 4&#8221; on your website, &#8220;Ste. 4&#8221; on Yelp, no suite number at all on Facebook. Each variant is a slightly different address as far as matching algorithms go.<\/li>\n<li><strong>Phone number formats and tracking numbers.<\/strong> Your site shows +44 20 7946 0018, a directory shows 02079460018, and your ads use a call-tracking number that leaked into three directories. Format differences are minor; genuinely different numbers are major.<\/li>\n<li><strong>Name variations.<\/strong> &#8220;Perspective Plumbing Ltd&#8221; on the website, &#8220;Perspective Plumbing&#8221; on Google, &#8220;Perspective Plumbing &amp; Heating&#8221; on Yell. Google&#8217;s <a href=\"https:\/\/support.google.com\/business\/answer\/3038177\" target=\"_blank\" rel=\"noopener\">business guidelines<\/a> are strict about using your real-world name \u2014 and every variation dilutes the match.<\/li>\n<li><strong>Aggregator copies.<\/strong> Data aggregators (Data Axle, Neustar Localeze, Foursquare) sell business data to hundreds of downstream directories. One wrong record at the aggregator level replicates itself across the ecosystem.<\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Why_drift_happens_even_when_you_never_changed_anything\"><\/span>Why drift happens even when you never changed anything<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Even a business that never moved accumulates drift. Aggregators refresh records from web crawls and user submissions \u2014 a customer &#8220;suggests an edit&#8221; with a wrong phone number, a scraper misreads your footer, and six months later fifteen sites carry the error. NAP consistency is maintenance, not a one-time setup.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Audit_Your_NAP_Consistency\"><\/span>How to Audit Your NAP Consistency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>An audit has five steps and takes an afternoon for a single-location business. Do it once properly, and the maintenance version takes twenty minutes a quarter.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Define_your_canonical_NAP\"><\/span>Step 1: Define your canonical NAP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Write down the single correct version of your name, address, and phone number \u2014 exactly as it should appear everywhere. Match it to your real-world signage and legal documents. This canonical NAP is the reference every listing gets corrected to. No step 2 works without step 1: you can&#8217;t spot &#8220;wrong&#8221; until you&#8217;ve defined &#8220;right.&#8221;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Check_the_big_aggregators_first\"><\/span>Step 2: Check the big aggregators first<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The data aggregators feed everyone downstream, so errors here have the widest blast radius. Check your listing on the major aggregators (Data Axle, Neustar Localeze, Foursquare) and submit corrections where the record is wrong. A single corrected aggregator record can fix dozens of downstream listings over the following weeks as they re-sync.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Check_the_directories_that_actually_rank\"><\/span>Step 3: Check the directories that actually rank<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Search your business name plus your city and open the first two pages of results. For most businesses the list that matters is short: Google Business Profile, Apple Maps, Bing Places, Facebook, Yelp, and two or three industry directories (Checkatrade, TrustATrader, or your trade&#8217;s equivalent). Record what each one shows for name, address, and phone against your canonical NAP.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_4_Scan_the_long_tail\"><\/span>Step 4: Scan the long tail<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Beyond the directories that rank for your name, dozens of smaller sites may carry your listing. Citation tools (BrightLocal, Whitespark, and similar) scan hundreds of sources at once and flag mismatches. The <a href=\"https:\/\/moz.com\/local-search-ranking-factors\" target=\"_blank\" rel=\"noopener\">Moz local search ranking factors survey<\/a> consistently shows citation signals among the factors practitioners watch \u2014 a scan gives you the full inventory in one pass.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_5_Score_and_prioritize\"><\/span>Step 5: Score and prioritize<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Not every mismatch matters equally. Score each by visibility (does the site rank or get traffic?) and severity (a wrong phone number beats a missing suite number). This scored list becomes your fix queue.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Fix_Order_That_Actually_Matters\"><\/span>The Fix Order That Actually Matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Fixing citations in the wrong order wastes weeks. This is the sequence that moves rankings fastest:<\/p>\n<ol>\n<li><strong>Your website first.<\/strong> Your site is the canonical source Google trusts most. Make sure the NAP in your footer, contact page, and schema markup matches your canonical NAP exactly \u2014 down to the suite abbreviation.<\/li>\n<li><strong>Google Business Profile second.<\/strong> Name, address, and phone must match the website character for character. If you&#8217;re a service-area business, the address stays hidden but the underlying record still needs to be right \u2014 our <a href=\"https:\/\/perspectivemedia.agency\/blog\/service-area-business-google-profile-setup\/\">service-area business setup guide<\/a> covers that configuration.<\/li>\n<li><strong>Data aggregators third.<\/strong> Correct the upstream sources so the fixes propagate instead of fighting you.<\/li>\n<li><strong>High-visibility directories fourth.<\/strong> Apple, Bing, Facebook, Yelp, and your top industry directories.<\/li>\n<li><strong>The long tail last.<\/strong> Work through the scan results in priority order. Duplicates get merged or removed, not just edited.<\/li>\n<li><strong>Monitor quarterly.<\/strong> Re-run the scan every three months and fix new drift early.<\/li>\n<\/ol>\n<p>One caution: never pay a service to &#8220;suppress&#8221; listings you could correct for free. Suppression hides a listing; correction fixes it \u2014 and a suppressed wrong listing can resurface when the aggregator re-syncs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"NAP_Consistency_Mistakes_That_Keep_Hurting_Rankings\"><\/span>NAP Consistency Mistakes That Keep Hurting Rankings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even businesses that do citation work often undermine it with these errors:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Fixing_directories_before_fixing_the_website\"><\/span>Fixing directories before fixing the website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your website is the reference. If the footer still shows the old phone number while you correct fifty directories, you&#8217;ve just created fifty new mismatches against the source Google trusts most. Website first, always.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Letting_tracking_numbers_leak_into_citations\"><\/span>Letting tracking numbers leak into citations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Call-tracking numbers belong in ads, not in directory listings. Every directory that carries a tracking number instead of your real number is a NAP mismatch \u2014 and it also breaks the click-to-call experience for customers who find you organically. Keep one consistent public number everywhere; track calls at the source level instead.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keyword-stuffing_the_business_name_across_directories\"><\/span>Keyword-stuffing the business name across directories<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>&#8220;Best Emergency Plumber London 24\/7&#8221; is not your business name. Adding keywords to directory listings while your GBP shows the real name creates the very mismatch you&#8217;re trying to eliminate. Use the same real name everywhere.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ignoring_duplicates_instead_of_merging_them\"><\/span>Ignoring duplicates instead of merging them<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Two listings for the same business on one platform split your reviews and confuse matching. Claiming and merging duplicates is part of every cleanup \u2014 our <a href=\"https:\/\/perspectivemedia.agency\/blog\/google-business-profile-optimization-checklist\/\">GBP optimization checklist<\/a> walks through profile hygiene that pairs with this work.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs_About_NAP_Consistency\"><\/span>FAQs About NAP Consistency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Does_NAP_consistency_still_matter_in_2026\"><\/span>Does NAP consistency still matter in 2026?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes. Citations remain a core trust signal \u2014 especially for competitive trades where review profiles look similar. When reviews and proximity are close, citation consistency is often the tiebreaker.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Should_my_phone_number_be_identical_everywhere\"><\/span>Should my phone number be identical everywhere?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The number itself must be identical; formatting differences (spaces, country codes) are tolerated but not ideal. Pick one format in your canonical NAP and use it everywhere, including in your website&#8217;s schema markup.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_long_does_a_citation_cleanup_take_to_affect_rankings\"><\/span>How long does a citation cleanup take to affect rankings?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Aggregator corrections typically propagate in 4\u20138 weeks; direct directory edits can reflect in days. Expect the full ranking effect within one to two quarters \u2014 foundation work, not a quick win, but work your competitors are probably skipping.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Stop_Losing_Rankings_to_Bad_Data\"><\/span>Stop Losing Rankings to Bad Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>NAP consistency won&#8217;t make headlines, but it&#8217;s the kind of unglamorous work that separates businesses Google trusts from businesses Google hedges on. Define your canonical NAP, audit the ecosystem, fix in the right order, and maintain it quarterly. The rankings you recover were yours all along \u2014 they were just buried under bad data.<\/p>\n<p>If you&#8217;d rather have the audit and cleanup handled for you, our <a href=\"https:\/\/perspectivemedia.agency\/services\/local-seo\/\">local SEO service<\/a> covers citation audits, aggregator corrections, and ongoing NAP monitoring.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your business name, address, and phone number appear on dozens of websites: Google, Apple Maps, Bing, Yelp, Facebook, industry directories, and data aggregators you&#8217;ve&hellip;<\/p>\n","protected":false},"author":1,"featured_media":73,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-65","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo"],"_links":{"self":[{"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/posts\/65","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/comments?post=65"}],"version-history":[{"count":2,"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/posts\/65\/revisions"}],"predecessor-version":[{"id":74,"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/posts\/65\/revisions\/74"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/media\/73"}],"wp:attachment":[{"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/media?parent=65"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/categories?post=65"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/perspectivemedia.agency\/blog\/wp-json\/wp\/v2\/tags?post=65"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}